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Blogging is Dead. But is That True in 2024?

Tyra Douyon - April 24, 2024

Do people still read blogs in 2024?

In the early 2000s, a running joke was that everyone had a personal blog. According to American society, which was just exploring the intricacies of the World Wide Web, it was the thing to do to make your mark on the Internet. That task has since evolved to include having a YouTube channel, a social media page, and a LinkedIn account. However, many bloggers never stopped writing; they were just smart enough to turn their online journals and “side hustles” into full-fledged business services.

How can adding a blog to your company’s website drive traffic, convert leads, and improve SEO?

It’s important to understand that the blogs of old have evolved way past being digital dust collectors. When the blogs on your website are updated and optimized correctly, they can be a powerful tool to drive even more traffic and lead conversions. Here’s how!

The Evolution of Blogging in 2024  

Today, businesses use blogging to educate their target audience, market services or products, and earn money via ad revenue. Blogs are now a lucrative money-making strategy. If you aren’t using one, you could be missing thousands of dollars from your wallet.  

Nevertheless, there is still room to share fun experiences and interesting industry trends on a company blog. Many include business milestones, awards received, employee interviews, and press releases responding to current news. 

Marketing research proved that blogs can generate more leads by incorporating storytelling. They allow your customers to connect with your business on a personal level, and doing so builds brand identity. (Source: Marketing Insider Group)

Today, people read blogs to:

  1. Find answers to their questions.
  2. Learn new information.
  3. Get relevant information on trends, news, products, etc.
  4. Decide if they should buy something or what to buy.
  5. Connect with a community.
  6. Get advice from an expert or someone they trust.

Blogging Statistics You Should Know

  • 77% of internet users report regularly reading blog posts.
  • 80% of bloggers say that blogging drives results.
  • 44% of buyers report consuming 3 to 5 pieces of content before engaging with the seller.
  • Food, lifestyle, and travel niches have the highest percentage of blogs and more than 50,000 monthly blog visits.
  • 71% of bloggers say SEO is their most significant traffic source.
  • Bloggers who prioritize SEO earn over $50,000 annually, and their #1 traffic source is Google.
  • Guest blogging is still alive and well, as 60% of bloggers write 1 to 5 guest posts per month.
  • 71% of marketers report content marketing has become significant in the past year.

Source: Ahrefs.com

8 Tips for Blogging in 2024

Now that you know the answer is yes, people still read blogs; how do you make yours stand out with 600 million blogs on the internet?

Rearview Advertising uses the 8 blogging tips below to improve a company’s digital footprint. 

Quality and quantity matter.

Adding a long list of new blogs to your website won’t just magically make the phone ring. The blogs need to:

  • be valuable to your target audience 
  • teach them something new 
  • answer questions the reader has 

Publishing informative blogs will make your business appear more professional and credible. Regarding quantity, writing ranked/top-searched research blogs takes hours of detailed work, expert SEO analysis, and proofreading professionals to catch any grammar or punctuation mistakes. Consider hiring an advertising agency to write the blog so you have the best material for success.   

Make your articles easy to read and skimmable.

Paragraphs of text without any white space to break up content will make even your most dedicated reader click X on your website. We can add different design elements to your blogs, from block quotes, bolded text, bulleted lists, automatic videos, and animated graphics. 

Share unique content.

Including useful content on your website is a no-brainer, but what about unique topics, opinion pieces, and case studies?

For example, if you’re a home builder, your most intuitive homebuyers may more readily click on the “Easter Recipes to Try” title rather than the “April Housing Market News” article. If you include the right links in the blog, they could easily go from mentally checking what ingredients they have in their pantry to contemplating buying a new home in no time. Try something new and analyze what performs well for your business.     

Meet user intent and optimize for SEO simultaneously. 

Writing articles exploring commonly searched topics and keywords will help with SEO on your site. Research the questions bringing people to your site or adjacent to it, and write to capture that attention. 

We use tools like Semrush and Google Trends to provide insights on what people are searching for to plan and write content for different businesses! 

Get contact information from blog readers. 

Don’t just direct readers to another page on your site or send them off without anything else. Give them a chance to submit their information in exchange for further value. 

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Put an email form or button at the end of your article and make an offer, “Join our email list,” or “Get a free ebook.” If they have read this far, they have qualified themselves – they want more.

Audit SEO backlinks the smart way.  

SEO backlinks are links from another website to your website. A healthy backlink profile is critical to ranking on search engines and driving quality leads and traffic to your target web pages. Backlinks are important aspects of SEO because they demonstrate to search engines like Google that your website has authority, especially if other high-authority domains are linking to it. 

Our team can run in-depth backlink audits to determine potentially dangerous backlinks from other websites that will likely get your website penalized by Google.

Websites that rank #1 on Google have 3.8x more backlinks than the rest of the top 10 sites (source: Thrive My Way).

Link building is the key. 

If you didn’t notice while skimming through this blog, we added several links to other sections and blogs on our website. This technique, called link building, allows your customers and readers to dive deep into your featured content. They can click on helpful hyperlinks as they read the blog, so they never have to leave your website.  

AI is not the answer. 

We’re sorry to break it to you, but AI will not fix all your problems. Sure, the robots can book your next vacation, give you a medical treatment plan for a broken toe, and provide delicious recipes for a 7-course Peruvian meal, but they can’t 100% write your ranking blogs. 


Because search engines like Google favor websites that don’t use too many AI tools. 

Google uses various techniques to identify and flag machine-generated content, including natural language processing (NLP) algorithms that analyze the text for patterns and syntax familiar in computer-generated writing.

Don’t lose your business credibility trying to save time and money by asking ChatGPT to write your content. A combination of AI output and human editing is the actual answer. Make sure that if you use AI, you include intelligent prompts so the answers you receive are well-written and effective. Google does not penalize AI content. It penalizes poor content. 

Source: Search Engine Land 

Don’t lose customers and fumble leads this year because your blog content is outdated, inaccessible, not optimized, or missing from your website. Contact Rearview Advertising and ask how we can improve your blog today!

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