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Category: Featured

The Met Gala is the Biggest Night in Marketing

Photo: Image credit: Benjamin Lozovsky/BFA.com

Tyra Douyon - May 8, 2024

The First Monday in May is for Marketers On the evening of the first Monday in May, everyone from the country’s most famous celebrities and influencers to paparazzi and politicians can be found in one place — The Metropolitan Museum of Art in New York City. Here, the largest art… Read More

What We Can Learn from Women Entrepreneurs About Surprise Marketing and Leveraging Exclusivity for Brand Growth

Surprise-Marketing-Womens-History-Month©JLco Julia Amaral

Tyra Douyon - March 29, 2024

One of the most popular cross-generational sayings about surprises is from the fictional character Forrest Gump, “Life is like a box of chocolates. You never know what you’re gonna get.” While we certainly agree with how frustrating a box of unmarked chocolates is, there is something intriguing and tactical about… Read More

Best Tips for Managing Tradeshow CRM

Tradeshow CRM Event Management ©Adriano Castelli

Tyra Douyon - February 19, 2024

Walking through any industry tradeshow guarantees an exclusive peek into the extravagant world of event marketing. From business people in suits swirling cotton candy cones for eager participants to executives enticing a crowd of curious onlookers with money-filled lucky lottery machines, everyone is clamoring for an audience to network with,… Read More

The Do’s and Don’ts of Event Marketing in 2024

Event Marketing at an Event ©Nicola Katie

Tyra Douyon - February 5, 2024

Like a tree falling in the woods, if your organization schedules an event, but no one shows up, did it even happen? Don’t let your trade shows, grand openings, and open houses flop in 2024. With our event marketing tips, you’ll have a VIP bouncer at the entrance of your… Read More

3 Things You Should Do for Your Business to Start the Year

Setting goals for your business in 2024 ©MR.RAWIN TANPIN

Tyra Douyon - January 19, 2024

As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More

Google Vs. Meta Ads: Which is Best for Your Business

Digital Ads ©13_Phunkod

Tyra Douyon - October 31, 2023

The world is changing at a speed unlike what anyone has experienced in decades, and the two largest and most successful digital marketing platforms, Google and Meta, are to thank for this transformation. Digital marketing is a cornerstone of any successful business strategy, and although we’ve discontinued the Yellow Pages… Read More

From Cold Calls to AI Technology: How to Generate Leads in 2023

Lead Generation in 2023

Tyra Douyon - September 22, 2023

In today’s dynamic and competitive marketing world, generating high-quality leads is crucial for sustainable growth and success. A few decades ago, the most effective means of connecting with potential leads, individuals, or organizations displaying an interest in a company’s products or services was a simple phone call, often made during… Read More

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Rearview Advertising Email Marketing Services

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

Why It Matters: Inclusive Design and Web Accessibility

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Tyra Douyon - June 29, 2023

In the last decade, online privacy and customer data protection have been headlines in the media since targeted ads became increasingly popular with tech and advertising agencies. Apps on Apple devices now prompt users with an onscreen pop-up question about tracking their activity, and 5 U.S. states enacted comprehensive consumer… Read More

How Advertising Evolved: From Print Ads to Social Posts in the Internet Age

Advertising revolution by Rearview Advertising

Tyra Douyon - May 23, 2023

The Year the Web Was Born  1989 was a pivotal year in history. The Berlin Wall separating East and West Germany was torn down, student-led demonstrations culminated in a government-sanctioned massacre in Tiananmen Square– Beijing, China, and Tim Berners-Lee, a British scientist, submitted his proposal for the invention of the… Read More