Atlanta Advertising Insights

You’ve followed our first checklist; website triage, and your site is running reasonably well now. The next step is making it shine! Content and design are the two elements that can consistently draw people to your site and keep them there (and, of course, convert). Here’s our checklist for creating… Read More

The new year is the right time to refresh your site! Maybe you’re interested in an update, but you need help determining whether a refresh or a full re-work of your website is appropriate. We’ve developed three handy checklists to show you what to look out for. This checklist is… Read More

McKinley Homes needed to launch a site that could do more. They were looking for a new website that would help make their work easier. Listings, updates, and everything else they needed in order to sell new homes moved slowly on their old site, meaning that business was slowed down…. Read More

As we honor our living military veterans and those who are in active service today, we wanted to share the history of Veterans Day, and why we think it’s important to give thanks. The US Department of Veterans Affairs tells us that World War I – known at the time… Read More

It’s time to take your marketing to the next level. A balanced marketing approach will help you meet your goals – coverage on a variety of paid and organic platforms gives you a number of tangible advantages (that we explore below!). But, before you jump in there are some pros… Read More

With a significant bang for your buck, it pays to invest in social media. Being a visual medium, social media graphics are a huge component of your success here. Today we’re bringing you five quick tips from Rearview Graphic Designer Ariana for making social media graphics to get real results!… Read More

You don’t have time to do it wrong. You know the scenario. A business owner or marketing manager is putting together an open house, and they need various kinds of print material; banners, brochures, as well as a special gift for attendees. They decide on a branded desk calendar so… Read More

With your own Brand Style Guide (with examples!) There’s incredible value in creating and maintaining brand recognition. To do that, you’ll need to establish a strong, memorable, consistent brand. A brand guide is a document that does just that, with only a small investment of time up front for huge… Read More

Rearview Lead Designer Kristen Oehrig has created hundreds of logos throughout her career, and in all that time she has hit upon what makes a logo design truly successful. Today we share her advice on how to design a great, lasting logo that can define your brand – and in… Read More