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How to Win Big During Black Friday’s Marketing Madness

Tyra Douyon - November 22, 2023

Despite the economic uncertainty felt around the country from inflation, student loan payments, and the Federal Reserve’s attempts at reestablishing normalcy, Black Friday shopping is still one of the year’s biggest marketing weekends. Many companies rely on Black Friday shoppers to put them ‘in the black’ for the year, ensuring… Read More

Google Vs. Meta Ads: Which is Best for Your Business

Tyra Douyon - October 31, 2023

The world is changing at a speed unlike what anyone has experienced in decades, and the two largest and most successful digital marketing platforms, Google and Meta, are to thank for this transformation. Digital marketing is a cornerstone of any successful business strategy, and although we’ve discontinued the Yellow Pages… Read More

Quick Guide: How to Hard Refresh or Clear Your Browser Cache to See Website Updates

Rearview Advertising - October 5, 2023

Clearing your cache will ensure that you’re looking at the most recent version of any webpage that you’re viewing, help your browser be more responsive, empty your abandoned shopping cart on e-commerce websites, and log you out of websites that you have logged into. Each browser handles its cache a… Read More

3 Marketing Tips for Q4 Holiday Season Success

Tyra Douyon - September 28, 2023

Are you ready to ‘Fall Into Savings’ this season? How about sending your RSVP to attend another seasonal giveaway event? Did you forget that if you send the emailed QR code to 10 friends, you can get $10 off a Christmas tofurky?! This time of year is full of attention-grabbing… Read More

From Cold Calls to AI Technology: How to Generate Leads in 2023

Tyra Douyon - September 22, 2023

In today’s dynamic and competitive marketing world, generating high-quality leads is crucial for sustainable growth and success. A few decades ago, the most effective means of connecting with potential leads, individuals, or organizations displaying an interest in a company’s products or services was a simple phone call, often made during… Read More

Website Redesign/Brand Voice | Schmale Machinery Case Study

Tyra Douyon - August 31, 2023

The Ask   Schmale Machinery, an innovative engineering company specializing in customizable machine-building, needed a redesigned website to communicate its brand voice effectively. Their goal was to create a personable and professional website to drive more traffic to their site and generate more leads in the United States. The project called… Read More

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

Why It Matters: Inclusive Design and Web Accessibility

Tyra Douyon - June 29, 2023

In the last decade, online privacy and customer data protection have been headlines in the media since targeted ads became increasingly popular with tech and advertising agencies. Apps on Apple devices now prompt users with an onscreen pop-up question about tracking their activity, and 5 U.S. states enacted comprehensive consumer… Read More

How You Can Celebrate and Commemorate Juneteenth

Tyra Douyon - June 6, 2023

June 19, 2023, marks the second anniversary of Juneteenth as a federal holiday observed in the United States. Although this holiday has just come on the radar for some, it’s been honored and commemorated by African Americans, especially Black Southerners, and Texans, for more than 150 years. Traditionally, Juneteenth is… Read More

How Advertising Evolved: From Print Ads to Social Posts in the Internet Age

Tyra Douyon - May 23, 2023

The Year the Web Was Born  1989 was a pivotal year in history. The Berlin Wall separating East and West Germany was torn down, student-led demonstrations culminated in a government-sanctioned massacre in Tiananmen Square– Beijing, China, and Tim Berners-Lee, a British scientist, submitted his proposal for the invention of the… Read More