You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More
Today we’re bringing you 5 web design upgrades that will get more traffic to your website! Your site is an incredibly important tool – and even small changes can have a big impact. Below are a few of our best general suggestions – but if you want a deep dive… Read More
No matter what vertical you work in – you know you could be using your website to grow more leads and better business. Maybe you’re weeding your digital marketing strategy right now and need a few tips to keep in mind, or maybe you need help growing your lead gen… Read More
Better Leads, Repeat Business, and Higher Interest Maintain strong connections with clients and customers, generate high-quality leads, and keep them coming back for more. These are a few of the goals of email marketing, and every week we send off email content for multiple clients – some of them getting… Read More
The cards in Google’s hand are about to change the Analytics game. A new standard in the world’s most popular analytics tool is coming – and without action, your website will not keep up. Shifts in tracking policies across platforms necessitate changes in how user data is collected and presented…. Read More
How Well Do You Know Your Audience? It’s not quite reading the thoughts of your best customers – but it can come close. Hotjar is a tool that lets you visually record user activity on your website for a period of time, allowing for analysis after the fact. You can… Read More
Boosting for Engagement – From New Eyes to Potential Customers What would you do with a bigger, more engaged audience? Step by step, we’re going to show you how to get better results and boost your presence on Facebook with just a little input and Facebook’s most accessible ad tool… Read More
Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More
High bounce rates are not just a red flag for search engines, but also a leading indicator of design flaws. Here’s what makes users hit the “back” button, and how to make sure your website really performs! You have a gorgeous, clever site – it catches attention and contact information,… Read More
These days, that little lock next to the URL in your address bar has significance far beyond a secure credit card transaction. A valid SSL certificate on your website provides a level of trust between you and your website visitor, one that even search engines respect when considering ranking. Although… Read More
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