Atlanta Advertising Insights

How Well Do You Know Your Audience? It’s not quite reading the thoughts of your best customers – but it can come close. Hotjar is a tool that lets you visually record user activity on your website for a period of time, allowing for analysis after the fact. You can… Read More

Boosting for Engagement – From New Eyes to Potential Customers What would you do with a bigger, more engaged audience? Step by step, we’re going to show you how to get better results and boost your presence on Facebook with just a little input and Facebook’s most accessible ad tool… Read More

Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More

High bounce rates are not just a red flag for search engines, but also a leading indicator of design flaws. Here’s what makes users hit the “back” button, and how to make sure your website really performs! You have a gorgeous, clever site – it catches attention and contact information,… Read More

These days, that little lock next to the URL in your address bar has significance far beyond a secure credit card transaction. A valid SSL certificate on your website provides a level of trust between you and your website visitor, one that even search engines respect when considering ranking. Although… Read More

For many people, quarantine still isn’t over and won’t be for a long time. We’ve discussed why bringing digital conveniences into your real-world location is necessary – but businesses still need to maintain relationships with customers when they aren’t able to come to a physical location. Social media channels, video… Read More

With a massive shift to digital in 2020, businesses have discovered a variety of new ways to accommodate customers. Customers, in turn, have come to expect a smooth online experience that translates directly to the real-world. Online grocery ordering, contactless delivery, and every facet of online shopping give each click… Read More

By any reasonable measurement, and judging from real-world observations, it’s clear that an update to your business website may be among the most important things you do to start 2021. It has been for countless clients of ours in the past, and it has never been more important than it… Read More

Crawford Creek Communities is a Georgia home builder with a focus on “the big picture” for every community they create. Part of their own big picture, though, needed a change. The Crawford Creek Communities website was not producing leads at its best – and that meant they were missing out… Read More