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Atlanta Advertising Insights

From Cold Calls to AI Technology: How to Generate Leads in 2023

Tyra Douyon - September 22, 2023

In today’s dynamic and competitive marketing world, generating high-quality leads is crucial for sustainable growth and success. A few decades ago, the most effective means of connecting with potential leads, individuals, or organizations displaying an interest in a company’s products or services was a simple phone call, often made during… Read More

Website Redesign/Brand Voice | Schmale Machinery Case Study

Tyra Douyon - August 31, 2023

The Ask   Schmale Machinery, an innovative engineering company specializing in customizable machine-building, needed a redesigned website to communicate its brand voice effectively. Their goal was to create a personable and professional website to drive more traffic to their site and generate more leads in the United States. The project called… Read More

Analyzing Email Marketing: Contacts, Click Rates, & Other Important KPIs

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

Why It Matters: Inclusive Design and Web Accessibility

Tyra Douyon - June 29, 2023

In the last decade, online privacy and customer data protection have been headlines in the media since targeted ads became increasingly popular with tech and advertising agencies. Apps on Apple devices now prompt users with an onscreen pop-up question about tracking their activity, and 5 U.S. states enacted comprehensive consumer… Read More

How You Can Celebrate and Commemorate Juneteenth

Tyra Douyon - June 6, 2023

June 19, 2023, marks the second anniversary of Juneteenth as a federal holiday observed in the United States. Although this holiday has just come on the radar for some, it’s been honored and commemorated by African Americans, especially Black Southerners, and Texans, for more than 150 years. Traditionally, Juneteenth is… Read More

How Advertising Evolved: From Print Ads to Social Posts in the Internet Age

Tyra Douyon - May 23, 2023

The Year the Web Was Born  1989 was a pivotal year in history. The Berlin Wall separating East and West Germany was torn down, student-led demonstrations culminated in a government-sanctioned massacre in Tiananmen Square– Beijing, China, and Tim Berners-Lee, a British scientist, submitted his proposal for the invention of the… Read More

The Origins of Mother’s Day: From Antiwar Activists to the Darling of Advertising

Tyra Douyon - May 10, 2023

We often think about Mother’s Day as a time to celebrate our mothers, those who birthed us and the women who make an important impact on our lives; however, the Mother’s Day tradition isn’t simply about buying a bouquet of flowers and moms donning sheepish grins as they flip through… Read More

From Average to Award-winning: A Guide to Rebranding Your Business

Tyra Douyon - May 5, 2023

This past weekend Atlanta welcomed a crowd of nearly 300,000 people donning colorful beaded bracelets, pristine white cowboy boots, and heart-shaped accessories. This wasn’t a typical Southern Sunday gathering or country music festival. On the contrary, it was an event so anticipated that Ticketmaster and its parent company, Live Nation,… Read More

Employee Team Feature: Lead Designer, Beth Pruitt

Tyra Douyon - April 28, 2023

We are excited to have Lead Designer Beth Pruitt as part of our Rearview Advertising team! Beth is considered a jack of all trades with her years of design experience and aptitude for creative projects. Her love of art was fostered by her mother, a professional portrait artist, who taught… Read More

‘Crypto Bros,’ YouTubers, and the New Faces of Financial Influencer Marketing

Tyra Douyon - April 24, 2023

When we think about celebrities such as Tom Brady, Madonna, Neyo, Lindsey Lohan, and Jimmy Fallon, their exceptional athletic abilities, captivating stage presence, and extensive lists of cinematic achievements are the first things that come to mind. However, for some, these accolades have become secondary as their names now take… Read More