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Category: Case Studies

Blogging is Dead. But is That True in 2024?

Tyra Douyon - April 24, 2024

Do people still read blogs in 2024? In the early 2000s, a running joke was that everyone had a personal blog. According to American society, which was just exploring the intricacies of the World Wide Web, it was the thing to do to make your mark on the Internet. That… Read More

Website Redesign/Brand Voice | Schmale Machinery Case Study

Rearview Schmale Machinery Case Study

Tyra Douyon - August 31, 2023

The Ask   Schmale Machinery, an innovative engineering company specializing in customizable machine-building, needed a redesigned website to communicate its brand voice effectively. Their goal was to create a personable and professional website to drive more traffic to their site and generate more leads in the United States. The project called… Read More

The Gendered Lens: The Evolution of Women in Advertising

Tyra Douyon - March 22, 2023

In 2023, it is safe to say that most people fall into one of three categories regarding their mobile devices: those who are unintentionally addicted, those who are actively attempting to conquer their addiction or those who refuse to acknowledge the extent of their screen time. Think about it: we… Read More

Taking a Winning Brand’s Site to the Next Level

taking a winning brand's real estate website to the next level - Rearview Advertising - Tamra Wade

November 2, 2021

The web is ever-changing, and keeping your business out in front of a shifting buyer landscape calls for a website that can grow and evolve as needed. The Tamra Wade Team has an impressive track record of getting ahead of the curve in their business, and in 2021 they were… Read More

Site Launch: Crawford Creek Communities

Crawford Creek Communities website launch

December 22, 2020

Crawford Creek Communities is a Georgia home builder with a focus on “the big picture” for every community they create. Part of their own big picture, though, needed a change. The Crawford Creek Communities website was not producing leads at its best – and that meant they were missing out… Read More

Site Launch: McKinley Homes

McKinley Homes' new website launch graphic

November 20, 2020

McKinley Homes needed to launch a site that could do more. They were looking for a new website that would help make their work easier. Listings, updates, and everything else they needed in order to sell new homes moved slowly on their old site, meaning that business was slowed down…. Read More

Build a Better Website: How to Balance Performance and Appeal

Build a better website performance and appeal

September 4, 2020

You want a gorgeous site that tells your brand story like nothing else. With stunning interactive galleries, slick navigation, and powerful CTAs out in front, users can get to know your company and products – and click further through your sales cycle with ease. Loading your homepage with all of… Read More

Campaign Development | Kerley Family Homes Case Study

RVADV campaign development

May 28, 2020

The Ask As they were moving into the new year, nationally recognized and award-winning homebuilder Kerley Family Homes needed a campaign that would capture attention and move 2019’s remaining inventory. An existing campaign, centered around hosting the holidays in a Kerley Family Home, was on the way out and we… Read More

Facebook Live Events | Rockhaven Homes Case Study

Facebook live events for Rockhaven Homes

May 7, 2020

The Ask In mid-april 2020, with social distancing measures still in place and potential buyers reluctant to come out for a physical grand opening, Rearview client Rockhaven Homes was in a difficult position. Two of their newest communities were ready for showing – but in-person gatherings were out of the… Read More

Product Launch | JX Nippon ANCI Case Study

Claf Bio Fabric product launch case study

December 9, 2019

The Ask JX Nippon ANCI, international producer of nonwoven products and shipping solutions, needed help successfully marketing their newest product launch. CLAF® Bio Fabric™ is a nonwoven mesh made from sustainably-sourced sugarcane resin. They requested Rearview’s expertise to get their new product in front of an audience of grocery and… Read More