September 20, 2019
Nationally recognized, award-winning Atlanta home builder Kerley Family Homes needed to increase their website traffic, community recognition and engagement, and overall digital marketing performance through Google Ads display and search placements. In addition to driving traffic from ads, they aimed to increase lead conversions from in-market homebuyers.
To effectively encourage site traffic for available new homes and communities, Rearview knew they would benefit from the vast search engine network and audience targeting capabilities of Google Ads. As a Google certified agency, we could ensure their paid search ads were targeting a qualified audience in appropriate demographics. With consistent analytics, keyword optimization and bidding structure, Rearview was able to provide positive returns for their ad dollars. Additionally, our in-house team provided keyword-focused website content and attractive ad design to positively influence their clicks and visibility.
Since starting Google Ads management for Kerley Family Homes, onsite sessions and lead conversion results have significantly increased. By utilizing Google’s targeting capabilities and keyword metrics, we were able to see onsite form conversions increase significantly year-over-year. Through both Google display and text ad placements, Kerley Family Homes has seen their average time on site increase more than double year-over-year.
Focusing our efforts on quality site visitors rather than quantity, Rearview attracted thousands of users who spent longer than 60 seconds on Kerley’s site in Q3 of 2019, a large upsurge from 2018. Our campaign and website optimizations generated valuable leads, positive brand engagement and better site traffic from potential homebuyers.
We have experience in getting brands noticed. If you’re looking to improve your company’s website traffic and overall marketing performance, we can help. Let Rearview optimize your work so your content is targeting the right audience, in the most effective way possible. Contact us to find out how we can help!
You want better leads – that is, you want leads that are more likely to convert. Long tail keywords can get you there. Used correctly, they can increase your impact even further – giving you a better ROI on what’s likely one of your biggest marketing budget items (with even... Read More
SEO requires a number of tools and techniques for a proper ROI. Some of them are obvious – wanna rank on Google? Play nice with their business listings. But don’t you want something a little more advanced? Read on and see our tips for a few local SEO services you’ve... Read More
Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms... Read More