Atlanta Advertising Insights

Tyra Douyon - January 19, 2024

As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

April 28, 2021

Better Leads, Repeat Business, and Higher Interest Maintain strong connections with clients and customers, generate high-quality leads, and keep them coming back for more. These are a few of the goals of email marketing, and every week we send off email content for multiple clients – some of them getting… Read More

January 27, 2021

For many people, quarantine still isn’t over and won’t be for a long time. We’ve discussed why bringing digital conveniences into your real-world location is necessary – but businesses still need to maintain relationships with customers when they aren’t able to come to a physical location. Social media channels, video… Read More

December 15, 2020

2020 is coming to a close, and this year we dedicated ourselves to helping you take your marketing to the next level for the next decade. To that end, we produced pages of content all about marketing – with topics ranging from email campaigns, to lead gen, to web design,… Read More

June 9, 2020

Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms… Read More

April 8, 2020

An email address on your list represents a potential customer who’s interested in hearing more from you about your product. But, what if you could refine those leads down to something more substantial? With the right relationship management and email strategy, you’ll have qualified leads who are ready to hear… Read More

April 1, 2020

You’re doing what you can as a business owner to practice good social distancing measures during this uncertain time. While face to face meetings with potential customers is at an all time low, there are ways you can reach your audience – even if coveted face time isn’t practical. You… Read More

February 11, 2020

By now you’ve learned the true value of the drip campaign, you can structure your email to get results, and you know how to segment your audiences. With these email marketing best practices, you can use Pardot with Salesforce, Mailchimp, Lasso, Constant Contact, Klaviyo, or any other email marketing platform… Read More

February 5, 2020

We’ve stressed the impact and importance of incorporating email marketing into your advertising strategy. We’ve told you the why and the how. Today we’ll identify the who. Defining your audience is one of the most important aspects of email marketing because it specifies exactly who you want the content to… Read More