April 22, 2020
You may have noticed that throughout this series on lead generation, we have kept one thing present: the marketing flywheel. This wheel illustrates that marketing is a continuous process. As we wrap up this series, we want to ensure that you have a clear understanding of the lead generation process and how it can help your business flourish. Continue reading for a little more insight into how The Marketing Flywheel can help your business.
As explained earlier in this series, lead generation can be approached in several different ways, such as in blogs or email, or on different platforms such as Facebook or Google. However, across all of these channels and platforms, there is one major commonality: the customer. As marketers, our efforts should be customer focused – we work hard to support and nurture our customers, even after they have purchased our product or service. Why? Because customer referrals and word of mouth have a major influence on the purchase process, so we must show our customers that we care about them, even after they have purchased.
Although The Marketing Flywheel has several different variations, they all come back to the idea of letting your happy, post-purchase customers help drive more sales for your business.
This portion of the flywheel represents the initial tactics that you use to reach your potential customers. Whether that be social media posting, email marketing, blog writing, SEO, or advertising – this is the initial push to your company’s website. The biggest keys to this step are making sure that you are seeking out the correct audience and that you are seeking them out in the right place. Click here to learn more about building the right audience for your company.
On whatever platform you use, it’s important to engage with your audience once they interact with your company. You want to be very strategic in this step – don’t just blast all your prospects with the same content, instead make sure what you send them is relevant to their wants and needs. Some tactics that may help your business with engagement are email marketing, chatbots, and social media management. Contact us today if you need help bringing more engagement to your company!
Whether your customer has bought one product or several, you want to show them how much you value their business. Sending an email after they have had some time with your product or service to check in on them and ask for a review can go a long way. Or, maybe you post a weekly blog. Sending this blog directly to your customers could give them some extra information that proves your company is still valuable to them. With this step, you are creating long-lasting brand loyalty that your customers will share with their friends and family.
The goal of The Marketing Flywheel is to build brand advocates who will then fuel the growth of your brand.
Now that you understand the constant attention and nourishment your customers need, you may feel overwhelmed. But, we are here to help! Whether you need help with campaign development, your social media strategies, email campaigns, or making it all connect, Rearview Advertising is ready to help your company’s marketing efforts.
Let us help you analyze your business’ marketing opportunities by requesting a free marketing review phone call with the form below. You’ll have 30 minutes with one of our marketing experts at no charge. Tell us about your marketing or business growth challenges and ask us any question that you may have about marketing. We’d love to talk with you about your business and how we may be able to help you grow.
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