Atlanta Advertising Insights

Tyra Douyon - October 31, 2023

The world is changing at a speed unlike what anyone has experienced in decades, and the two largest and most successful digital marketing platforms, Google and Meta, are to thank for this transformation. Digital marketing is a cornerstone of any successful business strategy, and although we’ve discontinued the Yellow Pages… Read More

Tyra Douyon - May 23, 2023

The Year the Web Was Born  1989 was a pivotal year in history. The Berlin Wall separating East and West Germany was torn down, student-led demonstrations culminated in a government-sanctioned massacre in Tiananmen Square– Beijing, China, and Tim Berners-Lee, a British scientist, submitted his proposal for the invention of the… Read More

August 19, 2021

Jumping into Facebook Ads on your own as a marketing manager is a bit like free-diving for gold coins. With no extra oxygen, you go below the surface, look around, come back up and try to regroup, then dive back down and hope everything is as you left it. Working… Read More

March 17, 2021

Boosting for Engagement – From New Eyes to Potential Customers What would you do with a bigger, more engaged audience? Step by step, we’re going to show you how to get better results and boost your presence on Facebook with just a little input and Facebook’s most accessible ad tool… Read More

March 10, 2021

Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More

October 30, 2020

With a significant bang for your buck, it pays to invest in social media. Being a visual medium, social media graphics are a huge component of your success here. Today we’re bringing you five quick tips from Rearview Graphic Designer Ariana for making social media graphics to get real results!… Read More

March 20, 2020

There are a variety of audiences that your product could work for, but for your company to thrive you need to make sure you’re marketing to the right audience for lead generation. This can be tricky as every platform has a different way to choose audiences; however, we have some… Read More

October 16, 2018

The Ask Local Atlanta home builder, Brock Built, looked to Rearview for help on increasing their site traffic engagement from social media. They wanted to maximize their budget by increasing interest in the new homebuyers market, while also seeing a measurable return on investment. The Answer With this in mind, we… Read More

September 14, 2018

Instagram has cleared the floor and is stealing the spotlight of social platforms. If you haven’t noticed, Instagram has taken notes on disappearing content (aka Stories) from Snapchat and cleaned it up to be a well-mannered and fully functional social phenomenon. What’s more is that Instagram is not just for… Read More

August 14, 2018

When you begin planning your social media marketing strategy, one of the biggest hurdles is defining your target market. Who are they? What do they do? Here’s one way to refine and pre-qualify individuals. In our attempt to humanize brands on social, we must also keep in mind that our… Read More