July 31, 2020
Today we’re bringing you 5 website upgrades that will get more traffic to your website! Your site is an incredibly important tool – and even small changes can have a big impact. Below are a few of our best general suggestions – but if you want a deep dive for your site specifically, give us a call, we’ll help you pinpoint the perfect site upgrade.
Make sure that Google crawls your website regularly and that they include your most recent pages when they visit – that is, keep all of the important parts indexable. Get seen in searches and get those clicks. Relevant SEO is the key ingredient to bake into your web design here. For example, if you mostly do business locally, optimize for local traffic. Check out our previous blog articles with ideas for improving your local SEO. We know SEO inside and out (and what Google is looking for in websites) – tell us about your business and we’ll tell you how we can get you more leads from your site.
For a website, a landing page is like a hotel lobby. You get one chance to make a first impression. Your landing page instantly tells potential clients who you are, what you stand for as a business, and whether you know what you’re doing. Build and tweak your landing pages so that people stay on your site, view additional pages, and submit their information as leads (if that’s your aim). Structure campaigns to take advantage of these pages by matching key search phrases with relevant landing pages, and you’ll quickly collect more leads.
Your site should strike a balance between look and functionality, and your ads should reflect that look. Your website’s performance stats will guide you in determining effectiveness. Struggling with your site or your brand’s look? Call us, we have a team of world-class designers who can make your site look amazing.
Write content that people want to read, and present it in the ways they most want to read it. That is, refer to your website’s analytics to identify topics that your visitors will be interested in reading – then write thoughtful, helpful content that actually addresses the needs of your audience. Yes it can be tough, but it’s crucial. We can help, check out our previous blog posts with ideas for content.
Okay, this one is kind of a cheat since we covered SEO – but we cannot stress this enough, design for mobile first – that’s where more than 50% of web traffic comes from these days. Evaluate your website using free site-speed testing tools. Is your website easy to navigate on a mobile phone? Does it download quickly? It doesn’t just make the end user’s experience smoother, Google actually ranks you better when you’re optimized for mobile.
All of these upgrades will help get more traffic to your website. They can get technical, though, and finding out where to start might seem daunting. Call Rearview and we’ll help you find your direction – then we can start building a site that will get you more traffic (and more customers…).
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