Atlanta Advertising Insights

Tyra Douyon - March 29, 2024

One of the most popular cross-generational sayings about surprises is from the fictional character Forrest Gump, “Life is like a box of chocolates. You never know what you’re gonna get.” While we certainly agree with how frustrating a box of unmarked chocolates is, there is something intriguing and tactical about… Read More

Tyra Douyon - January 19, 2024

As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More

Tyra Douyon - October 31, 2023

The world is changing at a speed unlike what anyone has experienced in decades, and the two largest and most successful digital marketing platforms, Google and Meta, are to thank for this transformation. Digital marketing is a cornerstone of any successful business strategy, and although we’ve discontinued the Yellow Pages… Read More

August 19, 2021

Jumping into Facebook Ads on your own as a marketing manager is a bit like free-diving for gold coins. With no extra oxygen, you go below the surface, look around, come back up and try to regroup, then dive back down and hope everything is as you left it. Working… Read More

March 17, 2021

Boosting for Engagement – From New Eyes to Potential Customers What would you do with a bigger, more engaged audience? Step by step, we’re going to show you how to get better results and boost your presence on Facebook with just a little input and Facebook’s most accessible ad tool… Read More

May 7, 2020

The Ask In mid-april 2020, with social distancing measures still in place and potential buyers reluctant to come out for a physical grand opening, Rearview client Rockhaven Homes was in a difficult position. Two of their newest communities were ready for showing – but in-person gatherings were out of the… Read More

February 13, 2020

At the 2019 F8 Developer Conference, Facebook announced that it would be pushing a major update in spring of 2020. This update, known as FB5 or The New Facebook , is bringing major updates – some of which have been much-needed for a while now. For example, you will be… Read More

November 14, 2018

The Ask Rockhaven Homes needed to increase site traffic and time spent on site driven from social media initiatives for each of their unique communities around Metro Atlanta. The Answer To reach the right home buyer type, Rearview knew we needed to narrow Rockhaven’s audience. In doing so, our goal… Read More

October 16, 2018

The Ask Local Atlanta home builder, Brock Built, looked to Rearview for help on increasing their site traffic engagement from social media. They wanted to maximize their budget by increasing interest in the new homebuyers market, while also seeing a measurable return on investment. The Answer With this in mind, we… Read More

September 14, 2018

Instagram has cleared the floor and is stealing the spotlight of social platforms. If you haven’t noticed, Instagram has taken notes on disappearing content (aka Stories) from Snapchat and cleaned it up to be a well-mannered and fully functional social phenomenon. What’s more is that Instagram is not just for… Read More