Tyra Douyon - January 19, 2024
As we usher in a new year, it’s the perfect time for companies to reassess their strategies and set the stage for success. Whether you’re a startup or have been in business for decades, adopting a proactive approach can make a significant difference in 2024. Kickstart the year strong with… Read More
Tyra Douyon - July 19, 2023
Why Email Marketing is Crucial in Modern Marketing In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More
July 1, 2021
You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More
April 28, 2021
Better Leads, Repeat Business, and Higher Interest Maintain strong connections with clients and customers, generate high-quality leads, and keep them coming back for more. These are a few of the goals of email marketing, and every week we send off email content for multiple clients – some of them getting… Read More
April 8, 2020
An email address on your list represents a potential customer who’s interested in hearing more from you about your product. But, what if you could refine those leads down to something more substantial? With the right relationship management and email strategy, you’ll have qualified leads who are ready to hear… Read More
February 11, 2020
By now you’ve learned the true value of the drip campaign, you can structure your email to get results, and you know how to segment your audiences. With these email marketing best practices, you can use Pardot with Salesforce, Mailchimp, Lasso, Constant Contact, Klaviyo, or any other email marketing platform… Read More
February 5, 2020
We’ve stressed the impact and importance of incorporating email marketing into your advertising strategy. We’ve told you the why and the how. Today we’ll identify the who. Defining your audience is one of the most important aspects of email marketing because it specifies exactly who you want the content to… Read More
January 29, 2020
Email anxiety, it’s real. If you’ve ever had to send an important email, you’ve probably found yourself double and triple-checking every word, and rearranging things a dozen times to make sure it looks organized for your recipient. You may have had the same feeling when it comes to structuring your… Read More
January 22, 2020
When your site and customer service take center stage, it’s easy for your email strategy to fall through the cracks. As your audience begins to grow, it may feel overwhelming to keep up with all the emails you want to send and to deliver them in a timely manner. Although… Read More
January 15, 2020
You’re ready to level up your customer relationship management game. You’ve picked a CRM system, collected email addresses from your existing software, and maybe you’re even sending regular email campaigns already. But for whatever reason, your email performance is just not hitting the mark. Or maybe you know you would… Read More
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