Mid-Year Marketing Checkup: Is Your 2025 Marketing Strategy on Track?

Braelyn Ralston - August 4, 2025

We’re already over halfway through 2025 (we can’t believe it either!), which makes this the perfect time for a mid-year marketing checkup. It’s time to see if your 2025 marketing strategy is still on track—what’s working, what’s changed, and where to focus your efforts for the rest of the year.

If you’re wondering how to keep your marketing aligned with your goals and make the most of every dollar, this quick check-in is for you!

Revisit Your Goals

Business goals don’t always stay the same—and your marketing needs to keep up. Maybe you’re launching something new, shifting focus, or simply fine-tuning your messaging.

It’s important to regularly ask yourself:

• Does your messaging reflect your current priorities? Whether launching new products or emphasizing different values, your message should stay relevant.
• Have any business goals changed since January? Adjust your marketing plan accordingly to stay aligned and efficient.

Adjusting your strategy to match your current goals will make every marketing effort more effective.

Look at What’s Working

Your Q1 and Q2 marketing efforts have already given you plenty to learn from. Ask yourself these questions:

• Which campaigns delivered the best engagement?
• Which channels gave you the strongest ROI?
• What feedback have you gotten from customers or your team?

Knowing where to double down and where to pull back helps you spend smarter and get better results.

Keep the Conversation Going

Great marketing happens when teams communicate openly.

• Are you keeping your marketing partners (that’s us!) in the loop? The sooner we know what’s happening, the better we can support your goals.
• Is everyone aligned on priorities? When your internal and external teams share the same focus, things get done faster (and better).
• Are you sharing feedback as you go? Real-time input helps us adjust quickly and keep things moving without delays.

Our in-house digital, web, and design teams work closely together, and with you, to stay flexible and responsive. By staying connected, we can make sure your marketing always reflects what’s happening with your business.

Plan Ahead for the Rest of 2025 and Beyond

With Q3 already underway, now’s the time to think ahead to Q4 and beyond. Preparation is key to finishing the year strong:

• Have you started planning seasonal or holiday campaigns? Early prep gives you more time to create and optimize.
• Do you have a strategy to transition smoothly into 2026? Set goals now to get a head start.

Early planning helps you avoid the last-minute rush and ensures you’re ready to close out the year on a high note!

How Rearview Helps You Stay on Track

At Rearview, we’re your one-stop creative agency, with expert digital, web, and design teams all collaborating under one roof. We keep track of the essentials so you don’t have to, creating campaigns tailored to your goals. Beyond execution, we deliver strategic guidance, innovative ideas, and the flexibility to evolve with your needs. Our goal: help you show up strong and consistent everywhere that matters.

Ready to make the most of the rest of 2025? Let’s connect and see how we can help you fine-tune your marketing strategy and reach your goals. Contact us today to get started!