Atlanta Advertising Insights

September 14, 2021

What’s in a name? For something that will represent your brand for years, even decades, that’s a question that takes some serious thought. Regardless of whether you need help naming a product, such as a new neighborhood or a new drink flavor, or renaming your entire company, Rearview Advertising offers… Read More

October 8, 2020

With your own Brand Style Guide (with examples!) There’s incredible value in creating and maintaining brand recognition. To do that, you’ll need to establish a strong, memorable, consistent brand. A brand guide is a document that does just that, with only a small investment of time up front for huge… Read More

September 24, 2020

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More

November 11, 2019

Why a Product Packaging Redesign As a consumer brand, product packaging is one of your biggest (and most creative) opportunities. When shopping through the aisles, what’s first to catch your eye? The price tag? The brand name? According to marketing intelligence group Ipsos, over 72% of Americans agree that product… Read More

September 27, 2018

Company headshots help site visitors and prospects put a face to your brand. Both the quality and style of your headshots reveal a lot about your brand and your company’s values. If the headshots on your company’s website are more than 5 years old, it’s time for an update. Primarily,… Read More

September 14, 2018

Instagram has cleared the floor and is stealing the spotlight of social platforms. If you haven’t noticed, Instagram has taken notes on disappearing content (aka Stories) from Snapchat and cleaned it up to be a well-mannered and fully functional social phenomenon. What’s more is that Instagram is not just for… Read More