September 27, 2018
Company headshots help site visitors and prospects put a face to your brand. Both the quality and style of your headshots reveal a lot about your brand and your company’s values. If the headshots on your company’s website are more than 5 years old, it’s time for an update. Primarily, they will reflect a more accurate image of your brand and the people who work at your company. Additionally, current headshots will give you the opportunity to refresh your website and other marketing collateral. To help you prepare, here are 4 tips for your company’s headshot session with insights from Ashley, our in-house photographer.
Since your company headshots serve as a face for your brand, it’s important to dress the part. An ideal tactic is to dress as if you are meeting a client or prospect for the first time. If you work for a large corporation, you might select professional business attire for your session. Alternatively, you may choose apparel that is business casual if your company has a more relaxed dress code. In sum, the attire for your photo shoot depends on your image and how you want people to perceive your brand.
“When you have new, updated headshots that match your brand, they keep your website looking clean and current.”
The backdrop is another element that can influence how people perceive your brand. From simple backdrops to blurred natural settings, each depicts a distinct image of your brand. A neutral, solid backdrop with muted colors helps place the focus on you. For a shot that incorporates more of your brand, opt for a natural setting related to the products or services you offer. The aim in selecting your backdrop is to pick one that doesn’t distract from the focal point of the image — your employees.
“Headshots used to be dark and muted. Today’s headshots are brighter, cleaner, and more eye catching.”
When it comes to your hair and makeup, avoid popular trends. They often times fade with the new season and can date your headshot. Some key trends to avoid include shimmery makeup and overly-vibrant colors. To achieve a more flawless appearance, try applying translucent powder before your photo session. It will not only reduce shine, but it will also reduce the visibility of your pores, making your complexion appear more even. Choosing a more natural look provides a more professional representation of yourself and can prevent it from becoming outdated as quickly.
“Not everyone uses hairspray, but for a headshot it’s not a bad idea to keep those fly-aways down and everything in its place. It is also a great idea to hire a photographer to come during the earlier hours of the day when everyone looks fresh.”
Lips shut or open, your smile depicts a lot about you. The most important thing to keep in mind is not to force it. People are drawn to confidence, but they can see through a fake smile. When it’s time for the flash, try thinking of something funny or a fond memory that makes you smile. If you’re not sure about which type of smile compliments you best, ask the photographer to take a few photos with both. You can work together to narrow down your favorite shots.
“This may sound silly, but it is worth it. Practice your smile in the mirror — see and feel at the same time what is more comfortable to you, and be sure to let your photographer know.”
Ready to refresh your brand with new company headshots? Contact us today to schedule your company’s headshot session. We can help you with everything from planning the location to advising you on the most appropriate choice of attire and more. In the meantime, take a look at our portfolio of headshots for inspiration.
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