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Tag: Audience Targeting

Level Up Your Lead Generation: Building Your Perfect Target Audience

Level Up Your Lead Generation

March 20, 2020

There are a variety of audiences that your product could work for, but for your company to thrive you need to make sure you’re marketing to the right audience for lead generation. This can be tricky as every platform has a different way to choose audiences; however, we have some… Read More

Selecting an Email Marketing Audience

February 5, 2020

We’ve stressed the impact and importance of incorporating email marketing into your advertising strategy. We’ve told you the why and the how. Today we’ll identify the who. Defining your audience is one of the most important aspects of email marketing because it specifies exactly who you want the content to… Read More

Google Ads | Kerley Family Homes Case Study

September 20, 2019

The Ask Nationally recognized, award-winning Atlanta home builder Kerley Family Homes needed to increase their website traffic, community recognition and engagement, and overall digital marketing performance through Google Ads display and search placements. In addition to driving traffic from ads, they aimed to increase lead conversions from in-market homebuyers. The… Read More

Get More Clicks with Evergreen Content

find your website's evergreen content and refresh it's performance potential [Константин Колосов] 123rf

April 22, 2019

Potential customers need something to click on, and creating content from scratch is tough. Luckily, though, there is a simple strategy that anyone can use to renew posts they’ve already made and get additional clicks on existing content for less work. Although the process is simple, you’ll be able to… Read More

Retargeting: Put Eyes Back on You

[Kitticha Polpaisal] © 123rf.com

August 14, 2018

When you begin planning your social media marketing strategy, one of the biggest hurdles is defining your target market. Who are they? What do they do? Here’s one way to refine and pre-qualify individuals. In our attempt to humanize brands on social, we must also keep in mind that our… Read More

Socialize Your Ads

[dolgachov] © 123rf.com

July 27, 2018

Ever wonder why you keep hearing about social media and its impact on just about everything? Simple. Because it’s growing and evolving faster than ever. Social media has also become a vital component in digital marketing as each platform offers robust targeting capabilities and creative solutions to reach any and… Read More