Client Spotlight: North Point Ministries

November 2, 2017

For more than a decade, we have partnered with North Point Ministries to assist them with various projects throughout their organization. Founded in 1995, North Point has quickly grown from one church to six churches in the metro Atlanta area. During this same time, they have developed a global network of more than 30 strategic partner churches. As our client spotlight of the month, we want to highlight some of our favorite projects we have worked on with North Point.

“Working with Rearview is the easiest, most seamless part of my job. They hit a home run with our projects so consistently – delivering even what I couldn’t put into words – I wonder if they’ve bugged my office!” – Holly D.

North Point Online Store | Web Design and User Experience

When North Point came to us with the project of designing a new layout for their online store, our designers’ focus was to provide an enhanced user experience. These design enhancements include:

• Multiple navigation paths for easier website navigation, including a drop-down menu, category carousel, and product highlights section.
• An emphasized top bar that remains stationary throughout the user’s journey on the site to encourage more newsletter subscriptions.
• A new clean, modern layout, which allows users to more easily find what they’re looking for.

Since the original design project for the online store, our team has continued to design custom graphics for various sales and promotions that are displayed on the homepage.

The Comparison Trap | Collateral Design and Production

The Comparison Trap is a 28-day devotional series written by Sandra Stanley, wife of North Point Ministries founder Andy Stanley. The book is accompanied by an app and DVD to create a comprehensive study experience.

For this project, our designers created corresponding marketing collateral including:

• A sleeve for the Comparison Trap book cover.
• A branded coffee mug.
• A custom gift box to hold all of the Comparison Trap materials as part of an awareness campaign.
• An online landing page to showcase what the study is about and where to download the app as well as purchase the devotional and DVD.
• Online banner ads used for promotions and product releases.

Anthology Studies | Creative Marketing Design

Anthology Studies is a multi-platform application that contains videos, exercises, and discussion questions to help guide and facilitate group study. To assist North Point in developing the Anthology app marketing campaign, our designers created cohesive cross-channel marketing materials. They designed many aspects of the campaign including:

• Study plans
• Postcards
• Email campaigns
• Website banners
• Stickers
• Branded YETI Tumblers
• Window Clings
• Pens

The strategic design of each of these pieces allowed for the delivery of key messaging for each platform. At the same time, the cohesiveness maintained across all of the materials ensured a clean and consistent look throughout.

We Can Help You

At Rearview, we consistently develop and deliver strong web, print, multimedia, and strategic marketing materials for brands like North Point. If your company is in need of similar services, we would love the opportunity to work with you. Browse our portfolio or contact us today to let us know how we can help you.