October 2, 2020
Rearview Lead Designer Kristen Oehrig has created hundreds of logos throughout her career, and in all that time she has hit upon what makes a logo design truly successful. Today we share her advice on how to design a great, lasting logo that can define your brand – and in turn, make your business more memorable to potential customers.
Your logo is one of the most important elements of your brand. It’s the trademark that people recognize you by and how they learn what you stand for. Brand loyalty starts with a logo. This makes every aspect of your logo significant; from layout, patterns, color choice to typeface to iconography, every piece matters.
When starting a logo design, it’s crucial to define your target audience and end goal and design from there. Having this as a base is a helpful way to avoid falling into the trap of creating your logo based on current trends. Designing a logo “on-trend,” there is a chance your company might need to continually undergo brand refreshes to stay current. Not only can that be a lot of work to keep up with, it can also cause confusion if your logo continues to change often.
A logo should represent the personality of your brand, and reflect traits of who you are or what you sell. In order to do this, consider the following aspects that make up a great logo while working on yours with a designer:
Kristen goes on to say that small elements absolutely matter – right down to the typeface and weight. Of course, we apply all this advice to every logo we create – and we make the process simple so you get a logo design that’s effective, lasting, and gorgeous. Call Rearview Advertising to talk to us about your current logo design and any plans you have to change it. With the help of our world-class designers, your brand will shine brighter than ever.
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