Rearview Welcomes New Digital Content Specialist, Jake Gentry

May 23, 2019

We are excited to have Digital Content Specialist, Jake Gentry, join us as a new member of the Rearview Advertising team!

Jake studied Communication at Clayton State University in Morrow. There he wrote for school paper The Bent Tree and helped the theatre department establish a social media presence. After college, his calming demeanor was fired in the kiln of holiday-season Amazon customer service, which he describes as a fun and enlightening experience. Soon after the season ended, he had the opportunity to work as a staff writer for Kitchen Drawer, a local magazine in Griffin, Georgia. Their parent company also owned a small marketing agency, and he earned his chops running social media and crafting ad copy there.

Jake loves the unique opportunity for expression that digital writing creates. Used correctly, he believes it sets the tone for what could be a company’s only interaction with members of their target market. As our Digital Content Specialist, he writes blogs and other pieces of copy for our clients and maintains several client social media accounts.

We asked Jake about a few of his favorite things outside of the office, too. Read more about our creative new employee:

FAVORITE WEBSITE

SoundCloud. Everyone gets tired of the same music over and over and over. I love the opportunity to hear new songs, totally unknown artists, and emerging genres. The best part, it’s free! You can stream as much as you want, make playlists, and you only have to hear a few ads.

FAVORITE BRANDING CAMPAIGN

Mailchimp’s rebrand. It’s effective and it’s strong. Black and yellow everywhere, with gentle, quirky, interesting visuals, it helps them really stand out.

FAVORITE RESTAURANT

Slices Pizzeria in Griffin. Every time I’m down there I pick up a slice. Crust thickness, sauce, toppings, char, everything about their pizza is just right.

FAVORITE MOVIE

A Scanner Darkly by Richard Linklater. It’s based on the novel of the same name by Phillip K. Dick. The studio took a risk rotoscoping the entire movie, but the animation came out great! The bleak, lived-in near-future aesthetic was spot on, and the dreamy look and pace of the movie emphasize its nightmarish theme of the total loss of self. It’s a gorgeous film and a really cool exploration of the medium.

FAVORITE T.V. SHOW

No Reservations. Anthony Bourdain was no-nonsense, deeply worldly, and really gentle where it counted. The show illustrated unique cultural differences, which are great reasons to travel, but it also revealed how much people everywhere share more things in common.

FAVORITE SPORTS TEAM

Rest in peace, Atlanta Thrashers 😭

HULU OR NETFLIX?

Netflix. Gotta have Chef’s Table, The Great British Baking Show, and I just can’t wait for Aggretsuko season 2.

CATS or DOGS?

I really love cats, but it’s gotta be dogs. They don’t have nearly the impact on the local ecosystem that a cat does 🙁

FAVORITE TYPEFACE

Roboto – it’s a sans-serif typeface with a serif sibling in Roboto Slab. I love this typeface because it’s unassumingly attractive and reads fairly well. I’ve found that I can put it on almost anything. I also love it because it’s available under an Apache open source license, so it’s free for anyone to download and use, modify, and redistribute with little complication.

FAVORITE SOCIAL PLATFORM

Twitter. It can be a monstrous beast of a platform, but it’s a powerful connector of creators to their fans and a host to some thriving online communities. There are plenty of brand interaction opportunities on Twitter, too, and those are eminently shareable.

FAVORITE OPERATING SYSTEM

Android. It’s Linux based, yet it works right out of the box. It’s as close as an open source operating system has come to mainstream acceptance. That said, it’s not exactly open source either, not in the forms most users are familiar with. I’m just glad that it allows small manufacturers like Fairphone, Monohm, and others to design creative alternatives to standard mass-market smartphones, and for other creators to have a stable, familiar base to work off of.

WHAT WOULD YOU BUY FOR $1?

A name-your-price game bundle. There are way too many games out there to play, and plenty of good stuff goes up on sale.

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