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Rearview Welcomes New Digital Marketing Specialist!

October 10, 2017

Elyssa Reed Rearview's new Digital Marketing Specialist

We are excited to have Elyssa Reed, our Digital Marketing Specialist, as the newest member of the Rearview Advertising team!

Elyssa developed her passion for digital marketing during her time working at BlueCross BlueShield of Tennessee where she managed their enterprise social media channels and assisted with editorial strategy and content development for the corporate blog. She also has experience with strategic content development, search engine optimization, cross-channel marketing strategy, paid advertising, and data analysis. When it comes to her career, Elyssa is dedicated to continuing education and plans to go back to school to pursue a Master’s in Digital Marketing.

Here’s more about Elyssa outside of work:

FAVORITE BRANDING CAMPAIGN:

The Pick Your Pepper campaign the Dr. Pepper company launched in 2016. I loved how Dr. Pepper advocated for individuality by creating various labels that consumers could choose from to express their unique style. From their social media ads to their online customization tool, to the in-store buying experience — the thought behind this campaign was genius!

Elyssa's family before the North Carolina and Georgia football game last September

Elyssa’s family before the UNC vs. GA football game last September.

FAVORITE SPORTS TEAM:

I am a die-hard North Carolina Tar Heels fan! Basketball Season is my favorite season of the year, and March Madness is what I live for! #goheels #bleedblue

HULU OR NETFLIX:

This one is tough! I’d probably say Netflix because I have cable and Hulu isn’t really a need for me at the moment.

WHAT WOULD YOU BUY FOR $1:

A movie theatre box of Peanut M&M’s from the Dollar Tree. Peanut M&M’s are my absolute favorite candy!

Photo from the Matchbox Twenty concert Elyssa attended in August

Photo from the Matchbox Twenty concert Elyssa attended in August.

FAVORITE WEBSITE:

Does Spotify count? I’m going to say yes because life would be lame without listening to my favorite music, including Matchbox Twenty which is one of my favorite bands!

FAVORITE SOCIAL PLATFORM:

Pinterest. I love discovering new ideas for crafting, home décor and tasty recipes. And the fact that I can keep everything organized all in one place makes it even better!

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