Atlanta Advertising Insights

Tyra Douyon - August 31, 2023

The Ask   Schmale Machinery, an innovative engineering company specializing in customizable machine-building, needed a redesigned website to communicate its brand voice effectively. Their goal was to create a personable and professional website to drive more traffic to their site and generate more leads in the United States. The project called… Read More

February 23, 2021

High bounce rates are not just a red flag for search engines, but also a leading indicator of design flaws. Here’s what makes users hit the “back” button, and how to make sure your website really performs! You have a gorgeous, clever site – it catches attention and contact information,… Read More

January 12, 2021

By any reasonable measurement, and judging from real-world observations, it’s clear that an update to your business website may be among the most important things you do to start 2021. It has been for countless clients of ours in the past, and it has never been more important than it… Read More

November 24, 2020

If you’ve followed our previous checklists, your site is stable, and it’s looking good and reading well – now comes the technical checklist. With this checklist, you can boost the performance of your website further, taking it from good to great. We’re going to level with you – many of… Read More

You’ve followed our first checklist; website triage, and your site is running reasonably well now. The next step is making it shine! Content and design are the two elements that can consistently draw people to your site and keep them there (and, of course, convert). Here’s our checklist for creating… Read More

The new year is the right time to refresh your site! Maybe you’re interested in an update, but you need help determining whether a refresh or a full re-work of your website is appropriate. We’ve developed three handy checklists to show you what to look out for. This checklist is… Read More

September 17, 2020

Repeat visitors are a great sign of interest in your business. They are looking for what you’re selling, and they remembered your brand specifically! These are valuable starters to ongoing business relationships. So to help create more of them, and to help you generate more quality leads for your business,… Read More

September 4, 2020

You want a gorgeous site that tells your brand story like nothing else. With stunning interactive galleries, slick navigation, and powerful CTAs out in front, users can get to know your company and products – and click further through your sales cycle with ease. Loading your homepage with all of… Read More

August 11, 2020

Your website is your most valuable marketing tool, and if you set it up right, it’ll become a lightning rod for conversions. We’ve covered a few web design strategies for getting people onto your site – but to get more conversions you’ll want to keep visitors around longer. That’s what… Read More

May 21, 2020

Search Engine Optimization can be a battle of inches, and getting it just right on your site means knowing what not to do as well. Today we have 6 simple tips for avoiding SEO pitfalls and mistakes you might not even be aware of. Read on and find out what… Read More