Atlanta Advertising Insights

June 9, 2020

Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms… Read More

February 11, 2020

By now you’ve learned the true value of the drip campaign, you can structure your email to get results, and you know how to segment your audiences. With these email marketing best practices, you can use Pardot with Salesforce, Mailchimp, Lasso, Constant Contact, Klaviyo, or any other email marketing platform… Read More

January 22, 2020

When your site and customer service take center stage, it’s easy for your email strategy to fall through the cracks. As your audience begins to grow, it may feel overwhelming to keep up with all the emails you want to send and to deliver them in a timely manner. Although… Read More

January 15, 2020

You’re ready to level up your customer relationship management game. You’ve picked a CRM system, collected email addresses from your existing software, and maybe you’re even sending regular email campaigns already. But for whatever reason, your email performance is just not hitting the mark. Or maybe you know you would… Read More