Atlanta Advertising Insights

March 10, 2021

Are you prepared for what’s coming to your digital ads? Apple has announced that applications in the App Store will be required to display an opt-in prompt for personalized advertising. This change, slated to start with the beta versions of iOS and iPadOS 14.5, could impact the targeting capabilities of… Read More

January 21, 2021

With a massive shift to digital in 2020, businesses have discovered a variety of new ways to accommodate customers. Customers, in turn, have come to expect a smooth online experience that translates directly to the real-world. Online grocery ordering, contactless delivery, and every facet of online shopping give each click… Read More

November 24, 2020

If you’ve followed our previous checklists, your site is stable, and it’s looking good and reading well – now comes the technical checklist. With this checklist, you can boost the performance of your website further, taking it from good to great. We’re going to level with you – many of… Read More

You’ve followed our first checklist; website triage, and your site is running reasonably well now. The next step is making it shine! Content and design are the two elements that can consistently draw people to your site and keep them there (and, of course, convert). Here’s our checklist for creating… Read More

The new year is the right time to refresh your site! Maybe you’re interested in an update, but you need help determining whether a refresh or a full re-work of your website is appropriate. We’ve developed three handy checklists to show you what to look out for. This checklist is… Read More

October 22, 2020

You don’t have time to do it wrong. You know the scenario. A business owner or marketing manager is putting together an open house, and they need various kinds of print material; banners, brochures, as well as a special gift for attendees. They decide on a branded desk calendar so… Read More

September 24, 2020

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More

June 30, 2020

Your content strategy is a key part of building local SEO and taking your visibility to the next level. We understand it can be tough at first to feed the content beast – so here are some of our ideas for great local SEO (that you’ll be able to do… Read More

June 9, 2020

Email marketing takes a gentle touch – and it’s not set-it-and-forget-it simple, either. Here are some mistakes you may be making with your email marketing, and the simple ways you can avoid them. Letting Sign-ups Pass you By Your site is a treasure trove of interest. If you have forms… Read More

If you’re putting money toward digital advertising platforms like Google and Facebook Ads, they should be generating better quality leads. If it seems like you’re getting unqualified leads (or no leads) from these platforms, don’t worry. Here are six tricks you can use to improve your leads from digital advertising…. Read More