Atlanta Advertising Insights

Tyra Douyon - July 19, 2023

Why Email Marketing is Crucial in Modern Marketing  In recent years, active-workforce generations have struggled to agree collectively on different topics, from politics and social reform to who has the best decade of music and fashion, but we mostly agree on two things. Email marketing is one of the biggest… Read More

July 1, 2021

You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More

February 5, 2020

We’ve stressed the impact and importance of incorporating email marketing into your advertising strategy. We’ve told you the why and the how. Today we’ll identify the who. Defining your audience is one of the most important aspects of email marketing because it specifies exactly who you want the content to… Read More

January 29, 2020

Email anxiety, it’s real. If you’ve ever had to send an important email, you’ve probably found yourself double and triple-checking every word, and rearranging things a dozen times to make sure it looks organized for your recipient. You may have had the same feeling when it comes to structuring your… Read More

January 15, 2020

You’re ready to level up your customer relationship management game. You’ve picked a CRM system, collected email addresses from your existing software, and maybe you’re even sending regular email campaigns already. But for whatever reason, your email performance is just not hitting the mark. Or maybe you know you would… Read More

January 10, 2020

“Marketing is no longer about the stuff you make, it’s about the story you tell” –Seth Godin, Bestselling Author  As kids, we all had a vision of what the future would look like. Scenes of “The Jetsons” and “Back to the Future” came to mind when imagining the year 2020…. Read More