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Rearview Advertising in Atlanta

Atlanta Advertising Insights

The History Of Veterans Day

As we honor our living military veterans and those who are in active service today, we wanted to share the history of Veterans Day, and why we think it’s important to give thanks. The US Department of Veterans Affairs tells us that World War I – known at the time… Read More

Is Trying to Balance Your Marketing Driving you Nuts?

It’s time to take your marketing to the next level. A balanced marketing approach will help you meet your goals – coverage on a variety of paid and organic platforms gives you a number of tangible advantages (that we explore below!). But, before you jump in there are some pros… Read More

Making Social Media Graphics to Get Results

With a significant bang for your buck, it pays to invest in social media. Being a visual medium, social media graphics are a huge component of your success here. Today we’re bringing you five quick tips from Rearview Graphic Designer Ariana for making social media graphics to get real results!… Read More

Getting Stellar Results From Fast Print Collateral

You don’t have time to do it wrong. You know the scenario. A business owner or marketing manager is putting together an open house, and they need various kinds of print material; banners, brochures, as well as a special gift for attendees. They decide on a branded desk calendar so… Read More

Set Your Brand Apart, Create Customer Loyalty

With your own Brand Style Guide (with examples!) There’s incredible value in creating and maintaining brand recognition. To do that, you’ll need to establish a strong, memorable, consistent brand. A brand guide is a document that does just that, with only a small investment of time up front for huge… Read More

How to Design a Great Logo

Rearview Lead Designer Kristen Oehrig has created hundreds of logos throughout her career, and in all that time she has hit upon what makes a logo design truly successful. Today we share her advice on how to design a great, lasting logo that can define your brand – and in… Read More

Selling Cupcakes to Bikers; Design and Branding

Strategy is key, and Rearview Lead Designer Kristen Oehrig often says, paraphrasing legendary designer Saul Bass, “Design is strategy made visual”. (Saul’s original quote is “Design is thinking made visual,” if you were curious.) Your brand’s design is often the first, and sometimes the last impression you make on a… Read More

Keep Them Coming Back: Website Design for Repeat Visitors

Repeat visitors are a great sign of interest in your business. They are looking for what you’re selling, and they remembered your brand specifically! These are valuable starters to ongoing business relationships. So to help create more of them, and to help you generate more quality leads for your business,… Read More

Build a Better Website: How to Balance Performance and Appeal

You want a gorgeous site that tells your brand story like nothing else. With stunning interactive galleries, slick navigation, and powerful CTAs out in front, users can get to know your company and products – and click further through your sales cycle with ease. Loading your homepage with all of… Read More

Get More Leads: Level Up Your Site Functionality

Your site is an ideal place to generate leads, but could it be gathering more? The answer is always yes, since there’s always room to grow our websites, and there are several ways that adding functionality can generate more leads from your site. Buttons, calculators, forms, and other features all… Read More