Tips to Create Engaging Content – Part 2

December 28, 2017

Rearview's Tips to Create Engaging Content Part 2

In the first post of this three-part series, we discussed the steps you can take to better understand your audience and create engaging content that caters to them. One of the most important factors in getting people to engage with your content once you’ve created it is to share it on the proper channels. Not all content distribution channels are relevant for every business, which is why it’s important to know where your audience spends their time. In this blog post, we’ll identify the major social media channels and help you understand their appropriate use. Learn more about our services and how they can help you create engaging content and improve its distribution online.

Website

Your website is where most people in today’s society will get the first impression of your company. The users who have found your website have come to it from sources such as organic traffic via search engines, paid advertisements, or social media links. These are people who are looking for specific information about your brand, your products, or your services. For this reason, the content on your website should be informative and help visitors find the answers to any questions they might have about the products or services you offer in your industry.

Create Engaging Content on Your Company Blog

Blog

Blogs positively impact your brand in several ways — it can help increase your exposure by giving others content they can link to, it can enable your company to share new information to share on social media and in email marketing, and a blog can improve your brand’s search engine ranking. While the content on your brand’s blog should still be informative, it allows you to expand on topics such as product highlights, industry trends, employee profiles, and awards your company has received. If done right, your blog will not only help attract visitors to your website but will also allow you to build trust and loyalty with your audience and give them a reason to keep coming back for more.

Email

Emails are a great way to spread the word about industry news or company promotions. They are a great way to provide your customers with valuable content, as well as encourage retention and brand loyalty. Unlike other distribution channels, most of the time you know exactly who your audience is and have the assurance that they’re interested in your message because they’ve subscribed to a mailing list to receive emails from your company. Because inboxes are filled with dozens of spam emails every day, it’s important that every email you send is valuable, interesting, and engaging for the reader.

Creating Engaging Content on Social Media

Social Media

Social media has grown exponentially in recent years to become one of the most commonly used content distribution channels. But social media platforms are not one-size-fits-all, so it’s important to understand the purpose of each before you start using them. Here are some quick facts about the platforms and what users expect to see on them to help you determine which social media channels are appropriate for your brand.

Facebook

  • Traditional platform for social media marketing
  • Audience is increasingly looking for visual content
  • Advertising suite allows brands to target their content to a specific segment of the population

Instagram

  • One of the most engaged and active communities
  • Reliant on aesthetically pleasing visual content
  • Showcase your brand through images and short videos
  • Utilize Facebook’s advertising suite to deploy visual ads to the Instagram audience

Twitter

  • The 280 character limit encourages expanded messaging
  • Highest brand engagement by consumers
  • Great tool for social media customer service

LinkedIn

  • Allows professionals to connect with others in their own industry or industries that have products or services they need
  • Knowledge and information-sharing hub
  • Provide valuable information to your community on an ongoing basis
  • Participate in relevant conversations that your audience cares about

Pinterest

  • Reliant on aesthetically pleasing visual content
  • Portrait-oriented images work best
  • Develop and maintain a consistent brand identity

YouTube

  • Second largest online search engine
  • Viewers turn to YouTube for quick answers
  • Content should be visually appealing and informative
  • Solve a problem or answer a question in a unique way

We’re Here to Help

From website and landing page development to social media management and blogging, we’ve helped clients create engaging content and reach their audience on a variety of platforms. If you find yourself in need of these services and more, let us help you achieve better results from your content marketing. Get in touch with us today.

Stay tuned for the next post in this series where we’ll discuss the five basic content categories you should focus on to create more meaningful content for your audience.

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