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Tag: Online Privacy

Changes are Coming for Your Email Metrics: How Your Marketing can Adapt

changes are coming for email metrics: how your marketing can adapt

July 1, 2021

You may not be able to rely on open rate in your email marketing any more. That goes for performance tracking, of course – but it affects more than that, even including automation trees and subscriber segments. Apple has recently made user privacy their priority, and with that shift comes… Read More