Love it or hate it, the new Pepsi packaging is already in stores. Personally I am a Dr. Pepper drinker, but still love to see image makeovers. Unfortunately this new icon, which took five months to develop, does not impress me. The white band meant to resemble a smile just looks awkward. The can, designed to look sleek and modern, is a little too clean, almost as if its missing something. I’m not the only one who’s disappointed — read what others think in this creativity-online.com article.

The new logo, Pepsi’s 11th for the 110 year old company, was created in response to a decline in sales. But today its no longer about competition with Coke — energy drinks, teas and bottled water seem to be taking over. Along with the redesign of Pepsi there is a new look for Mountain Dew and Sierra Mist as well. Will it all be enough to boost Pepsi’s sales? Will the public love the new look even if designers hate it?