Is your marketing engaging your audience or are you simply preaching your brand sermon? We all know that consumers are more savvy and more fickle than ever – a fact that makes brand loyalty a difficult proposal. Engaging your consumer and connecting with them in an intimate way is critical. You can make this connection by adding mobile marketing to your strategy.

Mobile marketing is a very targeted tactic reaching a young, hip demographic of 18-35 year olds that love to adopt new, innovative ideas. Brands that appeal to this audience will be right on target with a strong mobile marketing campaign.

Mobile applications include mobile text, mobile web, and mobile video. Mobile text still leads with the largest percentage of users, but mobile web and mobile video are rapidly making pace. Mobile text allows you to engage your customer through loyalty programs like Coca-Cola’s Coke Rewards. It also provides a way to drive users to online mobile web content, which might include online video. The most innovative marketers targeting early adopters can stay ahead of the pack by adding mobile video, either through direct video messaging or through mobile web content to their strategy early on. One final word of advice – while online engagement can develop a lasting relationship with your consumer, it might not go over well with your girlfriend.