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	<title>Rearview Blog &#187; Creative Juice</title>
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		<title>Hello Yellow</title>
		<link>http://www.rvadv.com/blog/?p=257</link>
		<comments>http://www.rvadv.com/blog/?p=257#comments</comments>
		<pubDate>Thu, 11 Dec 2008 12:00:16 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>
		<category><![CDATA[mimosa yellow]]></category>
		<category><![CDATA[Pantone 2009 color of the year]]></category>
		<category><![CDATA[rearview advertising]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=257</guid>
		<description><![CDATA[
Earlier this month, color expert  Pantone announced the 2009 color of the year -mimosa yellow. The cheerful and energetic shade (PANTONE® 14-0848 to be exact) replaces the 2008 color blue iris and and is inspired by the bright flowers of the Mimosa tree. Leatrice Eiseman, executive director of the Pantone Color Institute® says, &#8220;The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" src="http://www.rvadv.com/blog/wp-content/uploads/2008/12/mimosa.jpg" alt="Pantone 2009 Color Mimosa Yellow" /></p>
<p>Earlier this month, color expert  Pantone announced the 2009 color of the year -mimosa yellow. The cheerful and energetic shade (PANTONE® 14-0848 to be exact) replaces the 2008 color blue iris and and is inspired by the bright flowers of the Mimosa tree. Leatrice Eiseman, executive director of the Pantone Color Institute® says, &#8220;The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance.&#8221; Shades of yellow motivate and stimulate creative thought and the color is always an attention getter. Yellow is already being seen in spring/summer 2009 fashion shows and will soon be hard to miss.</p>
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		<title>The Choice of a New Generation?</title>
		<link>http://www.rvadv.com/blog/?p=248</link>
		<comments>http://www.rvadv.com/blog/?p=248#comments</comments>
		<pubDate>Fri, 21 Nov 2008 18:20:43 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>
		<category><![CDATA[What's Happening]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=248</guid>
		<description><![CDATA[
Love it or hate it, the new Pepsi packaging is already in stores. Personally I am a Dr. Pepper drinker, but still love to see image makeovers. Unfortunately this new icon, which took five months to develop, does not impress me. The white band meant to resemble a smile just looks awkward. The can, designed [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-249" title="Pepsi" src="http://www.rvadv.com/blog/wp-content/uploads/2008/11/pepsi.jpg" alt="Pepsi" width="475" height="370" /></p>
<p>Love it or hate it, the new Pepsi packaging is already in stores. Personally I am a Dr. Pepper drinker, but still love to see image makeovers. <span class="query">Unfortunately</span> this new icon, which took five months to develop, does not impress me. The white band meant to resemble a smile just looks awkward. The can, designed to look sleek and modern, is a little too clean, almost as if its missing something. <em>I&#8217;m not the only one who&#8217;s disappointed — read what others think in this <a href="http://creativity-online.com/?action=news:article&amp;newsId=132701&amp;sectionName=frontlines" target="_blank">creativity-online.com article</a>.</em></p>
<p>The new logo, Pepsi&#8217;s 11th for the 110 year old company, was created in response to a decline in sales. But today its no longer about competition with Coke — energy drinks, teas and bottled water seem to be taking over. Along with the redesign of Pepsi there is a new look for Mountain Dew and Sierra Mist as well. Will it all be enough to boost Pepsi&#8217;s sales? Will the public love the new look even if designers hate it?</p>
]]></content:encoded>
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		<title>Desktopography</title>
		<link>http://www.rvadv.com/blog/?p=242</link>
		<comments>http://www.rvadv.com/blog/?p=242#comments</comments>
		<pubDate>Fri, 03 Oct 2008 18:17:07 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=242</guid>
		<description><![CDATA[
&#8220;Imagination will often carry us to worlds that never were. But without it we go nowhere.&#8220; &#8211; Carl Sagan
Desktopography&#8217;s collection of surreal, nature-inspired images just might bring a little creativity to that computer you spend hours staring at.
Take a look&#8230; desktopography.net

]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="aligncenter size-full wp-image-243" title="desktopography" src="http://www.rvadv.com/blog/wp-content/uploads/2008/10/desktop.jpg" alt="desktopography" width="475" height="385" /></p>
<p style="text-align: left;"><strong><span class="huge">&#8220;Imagination will often carry us to worlds that never were. But without it we go nowhere.</span>&#8220;</strong><span class="bodybold"><em> &#8211; Carl Sagan</em></span></p>
<p style="text-align: left;">Desktopography&#8217;s collection of surreal, nature-inspired images just might bring a little creativity to that computer you spend hours staring at.</p>
<p style="text-align: left;">Take a look&#8230;<a href="http://www.desktopography.net" target="_blank"> desktopography.net</a></p>
<p style="text-align: left;">
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		<title>Color Trends &#8211; Fall 08</title>
		<link>http://www.rvadv.com/blog/?p=241</link>
		<comments>http://www.rvadv.com/blog/?p=241#comments</comments>
		<pubDate>Fri, 19 Sep 2008 23:46:18 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=241</guid>
		<description><![CDATA[
You&#8217;ll soon be noticing a change in the weather, but also a change in color. Fall&#8217;s top hues like royal lilac and shady glade green are anything but boring. And don&#8217;t forget blue iris, Pantone&#8217;s Color of the Year for 2008.
Visit pantone.com for more information on color trends.
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-240" title="Fall 08" src="http://www.rvadv.com/blog/wp-content/uploads/2008/09/fall08.jpg" alt="Fall 08" width="475" height="429" /></p>
<p>You&#8217;ll soon be noticing a change in the weather, but also a change in color<em>.</em> Fall&#8217;s top hues like royal lilac and shady glade green are anything but boring. And don&#8217;t forget blue iris, Pantone&#8217;s Color of the Year for 2008.</p>
<p>Visit <a href="http://www.pantone.com/" target="_blank">pantone.com</a> for more information on color trends.</p>
]]></content:encoded>
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		<title>Delicate Beauty</title>
		<link>http://www.rvadv.com/blog/?p=238</link>
		<comments>http://www.rvadv.com/blog/?p=238#comments</comments>
		<pubDate>Fri, 12 Sep 2008 15:17:06 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=238</guid>
		<description><![CDATA[Even if you know nothing about art, you will find the stunning work of these photographers worth taking a look at. Jen Gotch&#8217;s polaroids capture the beauty of everyday objects, while Zena Holloway&#8217;s underwater shots show magical imagery beneath the water.

View their portfolios at jengotch.com and zenaholloway.com.
]]></description>
			<content:encoded><![CDATA[<p>Even if you know nothing about art, you will find the stunning work of these photographers worth taking a look at. Jen Gotch&#8217;s polaroids capture the beauty of everyday objects, while Zena Holloway&#8217;s underwater shots show magical imagery beneath the water.</p>
<p><a href="http://www.rvadv.com/blog/wp-content/uploads/2008/09/photos.jpg"><img class="size-full wp-image-239" title="Jen Gotch &amp; Zena Holloway" src="http://www.rvadv.com/blog/wp-content/uploads/2008/09/photos.jpg" alt="Jen Gotch &amp; Zena Holloway" width="475" height="312" /></a></p>
<p>View their portfolios at <a href="http://www.jengotch.com" target="_blank">jengotch.com</a> and <a href="http://www.zenaholloway.com" target="_blank">zenaholloway.com</a>.<cite></cite></p>
]]></content:encoded>
			<wfw:commentRss>http://www.rvadv.com/blog/?feed=rss2&amp;p=238</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Happy Lady Joy</title>
		<link>http://www.rvadv.com/blog/?p=236</link>
		<comments>http://www.rvadv.com/blog/?p=236#comments</comments>
		<pubDate>Fri, 05 Sep 2008 20:26:44 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=236</guid>
		<description><![CDATA[
Need to add a little glamor to your desk? Nantaka Joy&#8217;s line of stationary includes sophisticated floral covered notebooks and chic embellished cards. And even staying organized can be beautiful with kraft file folders covered in metallic leaves.
View the collections at nantakajoy.com.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.rvadv.com/blog/wp-content/uploads/2008/09/joy.jpg"><img class="aligncenter size-full wp-image-237" title="Nantaka Joy" src="http://www.rvadv.com/blog/wp-content/uploads/2008/09/joy.jpg" alt="Nantaka Joy" width="475" height="385" /></a></p>
<p>Need to add a little glamor to your desk? Nantaka Joy&#8217;s line of stationary includes sophisticated floral covered notebooks and chic embellished cards. And even staying organized can be beautiful with kraft file folders covered in metallic leaves.</p>
<p>View the collections at <a href="http://www.nantakajoy.com" target="_blank">nantakajoy.com</a>.</p>
]]></content:encoded>
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		<title>I love typography.</title>
		<link>http://www.rvadv.com/blog/?p=224</link>
		<comments>http://www.rvadv.com/blog/?p=224#comments</comments>
		<pubDate>Fri, 08 Aug 2008 19:29:26 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=224</guid>
		<description><![CDATA[
Be inspired. Here are a couple of sites dedicated to the love of typography&#8230;
The name says it all. I love typography features lots of images including handwritten and found type, as well as articles on choosing a font and web typography. Still want more type? Type for you is filled with creative samples and designer [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-228" title="Rearview's image for I love typography." src="http://www.rvadv.com/blog/wp-content/uploads/2008/08/typography.jpg" alt="I love typography." width="475" height="121" /></p>
<p><em>Be inspired. Here are a couple of sites dedicated to the love of typography&#8230;</em></p>
<p>The name says it all. <strong><a href="http://ilovetypography.com/" target="_blank">I love typography</a></strong> features lots of images including handwritten and found type, as well as articles on choosing a font and web typography. Still want more type? <strong><a href="http://www.typeforyou.org/" target="_blank">Type for you</a></strong> is filled with creative samples and designer interviews.</p>
<p>On a search for the perfect font? You must take a look at the incredible choices at <strong><a href="http://www.houseind.com/" target="_blank">House Industries</a></strong>.</p>
]]></content:encoded>
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		<title>Designs to Die For</title>
		<link>http://www.rvadv.com/blog/?p=203</link>
		<comments>http://www.rvadv.com/blog/?p=203#comments</comments>
		<pubDate>Fri, 11 Jul 2008 14:04:29 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=203</guid>
		<description><![CDATA[Launched in 2007 by a senior packaging designer, The Dieline is a great resource for packaging inspiration. The site showcases  good-looking bottles and boxes you may already have in your home and some you&#8217;d buy just because they look so darn cute. Since customers pick products based on labels (especially when it comes to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-204" style="margin: 0px 10px; float: right;" title="Rearview's image for Designs to Die For blog" src="http://www.rvadv.com/blog/wp-content/uploads/2008/07/dieline.jpg" alt="The Dieline" width="75" height="75" />Launched in 2007 by a senior packaging designer, The Dieline is a great resource for packaging inspiration. The site showcases  good-looking bottles and boxes you may already have in your home and some you&#8217;d buy just because they look so darn cute. Since customers pick products based on labels (especially when it comes to less recognizable brands) – packaging is an important way to show your brand&#8217;s personality.  So take a look – The Dieline is filled with products that will definitely attract your attention on the shelves. There is even a category dedicated to environmentally friendly brands. <a href="http://www.thedieline.com" target="_blank">thedieline.com</a></p>
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		<item>
		<title>Red, white and blue&#8230;</title>
		<link>http://www.rvadv.com/blog/?p=198</link>
		<comments>http://www.rvadv.com/blog/?p=198#comments</comments>
		<pubDate>Fri, 04 Jul 2008 13:00:26 +0000</pubDate>
		<dc:creator>Laura Butler</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=198</guid>
		<description><![CDATA[Happy July 4th!

Photos from flickr users Chaval Brasil, (Erik) and Philippe Sainte-Laudy.
]]></description>
			<content:encoded><![CDATA[<p><strong>Happy July 4th!</strong></p>
<p><strong></strong><img class="aligncenter size-full wp-image-199" title="Rearview's images for Red, White &#038; Blue" src="http://www.rvadv.com/blog/wp-content/uploads/2008/07/red_white_blue.jpg" alt="red, white &amp; blue" width="475" height="170" /></p>
<p><em>Photos from flickr users Chaval Brasil, (Erik) and Philippe Sainte-Laudy.</em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.rvadv.com/blog/?feed=rss2&amp;p=198</wfw:commentRss>
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		<title>Are You Under Stress?</title>
		<link>http://www.rvadv.com/blog/?p=166</link>
		<comments>http://www.rvadv.com/blog/?p=166#comments</comments>
		<pubDate>Wed, 02 Jul 2008 06:14:56 +0000</pubDate>
		<dc:creator>Alex Danaila</dc:creator>
				<category><![CDATA[Creative Juice]]></category>

		<guid isPermaLink="false">http://www.rvadv.com/blog/?p=166</guid>
		<description><![CDATA[Turns out I have been really stressed lately. And although, I may not necessarily feel stressed, the tests do not lie.
The picture has two identical dolphins in it jumping out of the water. A closely monitored study on stress levels revealed that, in spite of the fact that the dolphins are identical, a person under [...]]]></description>
			<content:encoded><![CDATA[<p>Turns out I have been really stressed lately. And although, I may not necessarily feel stressed, the tests do not lie.</p>
<p>The picture has two identical dolphins in it jumping out of the water. A closely monitored study on stress levels revealed that, in spite of the fact that the dolphins are identical, a person under stress would find differences in the two dolphins. The more differences a person finds between the dolphins, the more stress that person is experiencing.</p>
<p>Look at the <a href="http://www.rvadv.com/blog/wp-content/uploads/2008/06/stresstest.jpg" target="_blank" rel="facebox">photograph</a> and if you find more than one or two differences you may want to take a vacation.</p>
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