Call it “The American Way”. Call it “Following Your Bliss”. No matter what term you use, the notion is the same: in a troubled economy, American workers have a knack for taking layoffs as an opportunity for a new day. As an advertising and marketing firm, we’re privileged to see some of these fresh ideas in their infancy. We get to be a part of their brand development, from the meaning of a logo color to stepping into the shoes of a target audience. We get to hear the stories of lifelong dreams coming alive with a new-found hope for tomorrow (because there is always tomorrow).
Recently we all stopped and reflected in the challenges of the past 2 years and those that are waiting for us in 2010. We could hardly ignore the fact that, as a small business, it was not so long ago that we were in similar shoes as today’s recessionary entrepreneurs. We all agreed that we wanted to do more to help foster other small businesses. While we’re still working on some details (subscribe to this blog for updates!), we’re very excited about being a part of growth in 2010!
Rearview’s own Alex Danaila and Laura Butler will be at the Cumming-Forsyth’s annual Business Expo this afternoon. The event provides businesses in the north metro Atlanta area a unique opportunity to network with other entrepreneurs and small businesses. Stop by our table to learn more about our wide range of marketing, design, and development services, including our new Small Business Package which is specifically designed and priced for the fledgling business on a budget. Hope to see you there!
Mt. Zion Baptist Church, located in Canton, asked Rearview to develop a new website that would allow it’s congregation to communicate and interact in new ways. Building on the expansive Wordpress Publishing Platform, Rearview developed custom solutions to Mt. Zion’s challenges, including an event calendar system which allows members to sign up for a user account, register, and track chosen events at the church. While the blog system allows church leaders to keep members informed and expand day-to-day outreach efforts, the sermon podcasts also prove a beneficial addition for those looking to review Sunday lessons and even listen from home.
The knowledge and expertise of Rearview’s own interactive development team combined with The Providence Group’s ability to develop consistently successful “leading-edge” designs, we have developed a “state of the database art” website to showcase the available product. The website can be viewed at http://www.tpghomes.net. Fully dynamic, it allows the marketing team complete control over content, while still saving money with direct inventory pulls and bypassing third party vendors.
We are pleased to announce that Rearview has been recognized with three American Graphic Design Awards. Delano Homes & Communities Logo, Elanders Seiz Printing Presentation Box, as well as our own Who’s Behind Your Image? Brochure are all featured in the November/December 2008 issue of Graphic Design USA magazine.
The annual competition, which showcases excellence in design, has been around for almost 4 decades and receives more than 10,000 entries each year. Only 10% are chosen by a panel of top industry professionals and printed in the 300-page Awards Annual edition of Graphic Design USA.
An online campaign to increase traffic and revenue for North Point Ministries’ online store went live last week at http://resources.northpoint.org. The five best sellers are available for 50% off as a limited time offer until the end of the year.
Valet Waste, based out of Tampa, FL services 400+ communities and was in need of a new online presence. Rearview offered a solution to present the company to it’s current and potential apartment properties by coming up with a bright design and an interactive, database driven site. With the new technology Valet Waste marketing department now manages all content from recent news updates to staff information. Visit http://www.valetwaste.com to view more!
Our client Windsong Properties wanted a winter ad campaign with a warm fuzzy, home for the holidays, feeling. The ads, postcards and email campaign encourage potential home buyers to move closer to their families and into one of Windsong’s active adult communities.
Echomebuilders.com is a database driven web site with full admin access supporting dozens of communities with direct inventory pull from multiple listing services, thus eliminating third party vendors and saving on cost. Kudos go out to Rearview’s creative and interactive development teams!
Love it or hate it, the new Pepsi packaging is already in stores. Personally I am a Dr. Pepper drinker, but still love to see image makeovers. Unfortunately this new icon, which took five months to develop, does not impress me. The white band meant to resemble a smile just looks awkward. The can, designed to look sleek and modern, is a little too clean, almost as if its missing something. I’m not the only one who’s disappointed — read what others think in this creativity-online.com article.
The new logo, Pepsi’s 11th for the 110 year old company, was created in response to a decline in sales. But today its no longer about competition with Coke — energy drinks, teas and bottled water seem to be taking over. Along with the redesign of Pepsi there is a new look for Mountain Dew and Sierra Mist as well. Will it all be enough to boost Pepsi’s sales? Will the public love the new look even if designers hate it?
One of our latest projects is a print piece for leading education service provider Mosaica Education. The company, who manages K-12 charter schools in the US and Middle East, needed a sales tool as they continue to grow and expand internationally. The finished piece, a colorful 12-page brochure, is filled with answers to frequently asked questions about their educational program.
MySpace has launched a channel for the causes and campaigns MySpace users care about. Part of the mission of IMPACT is to provide assistance for non-profit organizations and political campaigns in their efforts to make a positive difference in the world. Andy Stanley, founder of North Point Ministries, was approached by MySpace in efforts to set up his page. Rearview has designed and implemented the look to tell Andy’s story of faith and leadership to millions of MySpace users. An Eblast has been sent out by Myspace staff to its 200 million subscribers to inform of the IMPACT launch.
You all know how much attention has been paid to “Greening” up everything from our office supplies to our shampoo! This has left one of our friends feeling – well, blue. Help us cheer him up by visiting our newest division, Blue Bandwagon, where you can find out why Blue is so important to our environment and to your business. Want to see how others are cheering up blue? Watch this YouTube video produced by and starring Isabel and Cole Hollis.
As a team, we love to get involved in the community and help out local charities whenever we can. So when I was asked to serve on a committee that puts on the Largest Food Drive Campaign in the US, I jumped on the opportunity.
A team of highly dedicated volunteers, from the Atlanta Apartment Association, have been working for several months to put on this amazing event supporting the Atlanta Food Bank. Now we are getting ready to “Shake Our Can Can’s” at the Can Can Ball in celebration.
This event is a great way to give back to your community and is open to the public. Please join us for a fun filled evening of cocktails, silent auction and, of course, dancing. You can reserve your tickets here.
Rearview would like to thank the top 3 companies that were so gracious in helping out with our silent auction duties by donating through our Rearview office.
Also, a big thanks to our creative team! These ladies made personal donations of their handcrafted artwork. You must check out their websites. 7 Holli Papa Pots
